be amazed

For the highly anticipated launch of two new ecobee thermostats, we connected product benefits to fun and captivating real life scenarios to amaze customers. Paired as an in-house creative team of Principal Art Director, Lisa Stuve and Associate Creative Director of Copywriting, Kaitlin Bernard, we conceptualized and oversaw production of a range of assets, including awareness-level video.

We connected with the Product team to really understand the benefits, research insights, and functionality of these highly technical devices, while working closely with Marketing to depict scenarios that would best illustrate the reasons to believe.

The campaign has exceeded targets and was extended due to its success.

Creative Collaborations:
Production: Day Job and Makers
Set Design: Karl & Dom
Sound Design: Toronto Sound
Makeup and Hair: Romy Zack
Stylist: Carla Candela