I joined ecobee at a very exciting time for the smart home technology company where I was able to lead it into a new era for copywriting, tone of voice, and overall branding. This rebrand was paired with a hardware and software product launch to celebrate ecobee’s entry into the home monitoring space.

Since then, I have acted as the copywriting lead to drive concepts and campaigns and built a team of writers. After the launch, I have remained a touchstone and leader of a team of cross-functional writers to maintain brand consistency in all business-critical activities, launches, and promotions. This includes creating product marketing guideline documentation and driving launch campaign creative concepting.